Job Title: Digital Marketing Strategist

Vacances:  1

Location: Eco Bank Towers

Emplyment Type: Full-Time

Deadline: August 30, 2022
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Job Summary

Responsible for managing the digital marketing requirements of Mwananchi Credit business segment. The Digital Marketing Strategist will work with Mwananchi Credit’s Marketing Department and other cross functional teams in developing and executing clear and effective marketing plans, strategies and guidelines to address business market segment needs.


    • Work with a marketing manager to develop a comprehensive cross-channel online marketing strategy. 

    • Achieve lead generation & lead conversion targets. 

    • Identify, analyze, evaluate and execute strategic digital media partnerships.  

    • Perform research; deal sourcing, origination and negotiation of digital partnership & SLA. 

    • Collaborate on the corporate communication calendar and overall marketing plan. 

    • Responsible for SEM, SEO audit and suggest areas of improvement.  

    • Suggest and manage improvements in landing pages and other conversion optimization tools.  

    • Collaborate and contribute to the Company’s content strategy and editorial planning.

    • Work in collaboration with the management team for projects about defined strategy, digital campaigns and business needs. 

    • Generate an ROI dashboard for marketing activities for sales and leadership teams.

    • Ensure quality control for all brand/marketing related projects. 

    • Perform strategy and competitive monitoring.

    • Team Management: Supervise Telesales Agents and provide leadership


Industry Knowledge: Proven track record as a digital marketing officer in Banking & Finance or insurance rector.

Work Experience 

    • 2 years Marketing Management

    • Minimum of 2 years’ experience in sales/marketing or related field

Academic Qualifications

    • CIM Membership & Certification

    • Bachelor’s Degree in Marketing, Business or equivalent

Knowledge and Skills

    • Knowledge of the Microfinance Industry & good understanding of enterprise services and solutions

    • Excellent skills in sales presentation, competitive proposal writing and business reporting

    • Lead generation and Lead Conversion.

    • Brand and Marketing management

    • Commercial skills with strong ability to build business cases

    • Marketing communications

    • Results oriented

    • Analytical and problems solving skills

    • Networking and interpersonal skills

    • Consulting, Facilitation and Selling skills

    • Commitment to Mwananchi Credits’ mission and values

How to Apply

To make your application, forward your CV and cover letter to [email protected] indicating the position you are applying for as the subject line.

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